Archive for the ‘social media’ Category
Tuesday, October 13th, 2009
As you know, I’m involved with a startup called LifestreamBackup.com. Well, today we are officially rebranding ourselves Backupify! As it turns out, when you say “lifestream backup” to people outside the social media world, they think you’re an environmental product or nature preserve. We hug trees as much as the ...
Posted in social media | No Comments »
Monday, October 12th, 2009
Today marks the launch of a new social media online magazine called Social Media Examiner. Michael Stelzner, who authored the awesome Social Media Marketing Industry Report, has put together a roster of awesome contributors, including Mari Smith, Denise Wakeman, Chris Garrett and more. Interviews with other notable social media thinkers ...
Posted in social media | No Comments »
Friday, October 9th, 2009
Today I’m thrilled to present to you the first-ever Social Media Explorer Report. “Customer Twervice: Exploring Case Studies & Best Practices In Customer Service Efforts Using Twitter,” surveys 10 companies using Twitter for customer service and attempts to present insights and best practices for you or your company. The report ...
Posted in social media | No Comments »
Thursday, October 8th, 2009
Advertising genius Alex Bogusky and his Crispin Porter + Bogusky colleague and creative thought leader John Windsor have a new book out called, “Baked In: Creating Products That Market Themselves.” I’ve read it and highly recommend it.
The point of the book is to deliver a series of recipes to enable ...
Posted in social media | No Comments »
Wednesday, October 7th, 2009
I sat down to write a blog post one day last week and ran into a rare conundrum. I couldn’t think of a good topic. Luckily, writer’s block and I don’t know each other well. I’m a wordy bastard. It just comes naturally, I guess.
After thinking a bit about what ...
Posted in social media | No Comments »
Tuesday, October 6th, 2009
Yesterday I read this call to action from Jennifer Leggio (whom I have an intellectual crush on, by the way) on Brian Solis’s blog. Then I saw the first video below on both Ad Contrarian and Ad Broad, both of which I love when I have time to read them. ...
Posted in social media | No Comments »
Monday, October 5th, 2009
One of the biggest challenges brand-side marketers face in dealing with social media is incorporating the necessary time to monitor and respond to conversation online. Marketers are busy people. Most only spend about 10-20 percent of their time dealing with advertising or their agency partners. One of the biggest challenges ...
Posted in social media | No Comments »
Friday, October 2nd, 2009
I soft-launched a little survey on Twitter earlier this week, but wanted to make sure that those who weren’t watching at that moment (or didn’t see retweets, etc.) got an invite, too. I’m doing a simple, less than five minute survey around the topic of online learning as it relates ...
Posted in social media | No Comments »
Wednesday, September 30th, 2009
My friend Mark Dykeman had some problems with his hosting provider the last few days. His blog went down. Websites do that sometimes. It’s inconvenient and annoying, but it happens.
But Mark doesn’t depend on his blog for his primary income. He doesn’t drive thousands of dollars in business through it. ...
Posted in social media | No Comments »
Monday, September 28th, 2009
A few weeks ago, Facebook unveiled the ability to tag, or electronically connect, friends and other Facebook users in your status updates, notes and such using the “@” sign before their name. As you start typing the name, the list of friends comes up, just like they would if you ...
Posted in social media | No Comments »
Friday, September 25th, 2009
Wednesday’s unveiling of Google Sidewiki did something pretty eye-opening. It forced every company in the world with a website to get hip to social media and do it now.
Essentially, anyone who downloads a browser toolbar for Firefox or Internet Explorer, with one for Google’s Chrome soon to come, can add ...
Posted in social media | No Comments »
Thursday, September 24th, 2009
Seth Godin – Image via Wikipedia
Seth Godin announced Squidoo’s latest venture this week. Brands in Public is, as I understand it, an aggregation of conversations about certain brands. Godin’s team has apparently developed a nice way to aggregate and parse out relevant conversation about various brands and put them all ...
Posted in social media | No Comments »
Wednesday, September 23rd, 2009
Zakta
In July, I told you about a new experiment in search that was refreshing. Zakta is a new search engine — I know, I know. Who in their right mind would try and compete with Google, Bing, Yahoo and so on? — but one that has some legs. I mentioned ...
Posted in social media | No Comments »
Monday, September 21st, 2009
Image by LU5H.bunny via Flickr
Advertising agencies around the country are trying to figure out social media. How do we do it? How do we sell it? Do we have to?
The answer is probably yes, you do have to if you want to continue to offer a full range of marketing ...
Posted in social media | No Comments »
Friday, September 18th, 2009
I’ve been getting a lot more books to read lately. Publishers and PR folks, and a few selected authors who are friends, must think reading and reviewing books is part of my job description. The good news is, I like reading the books. The bad news is that I don’t ...
Posted in social media | No Comments »
