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Web Promotion Revisited - Part I

January 5, 2008 – 10:41 am
When you are looking to make from your web sites or blog, everything boils down to one single factor. Traffic. I mean web traffic. Do you have enough web traffic or you don’t - that’s the key question every web site owner and blogger should ask themselves. And if you are looking for free traffic you need to follow some simple and a few not so simple guidelines.

If you are not a complete newbie in the internet marketing arena you should have known by now that the in order to get free traffic you have to depend on the search engines like Google, Yahoo and MSN or Live.com. Search engines crawl your sites and index them. whenever a searcher searches search for a topic by typing one of the keywords around which we have created your web site or blog, the search engine returns with several search result. You goal is to be among the top 10 of those search results. Easier said than done. But you can do it. Yes, with sincere effort you can beat all your competitors to the first page of any search engine, if not achieve the top position. It depends on your targeted keywords, your contents and whether you have optimized your web site for the search engines. SEO is vital. It’s the backbone of free organic traffic.

You have to make sure that your web site or blog is optimized. You need both on-page and off-page SEO for all your web pages and blog posts. Selection of keywords and using them effectively throughout your web pages - that’s on-page optimization for you in a nutshell. You should utilize your web page meta tags to the fullest extent especially the Title tag and the Description tag. Your main content should also contain your keywords and key-phrases you are targeting. The search engine spider follows a typical pattern when it crawls your web pages. You should design your web site to take full advantage of it.

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