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Social Bookmarking, Tag and Ping, Blogs - A beginners' Guide

WHAT IS SOCIAL BOOKMARKING?

Social book marking is a new and more “techy” way of finding relevant information, minus the dependency on a stuffy search engine algorithm to search results. It is basically a system that allows internet users to bookmark a site without having to store it on their local computer .Instead, it is stored at another location that is publicly accessible. Hence the term “social” comes into play. From the marketing standpoint, it is a tool for driving some free traffic to a particular website. It is a tool to put a website’s link in another website. Thus, it is a tool to gain high ranking from search engines like Google, Yahoo, MSN, AOL etc.

FIVE BENEFITS OF SOCIAL BOOKMARKING

1. TIME SAVING: If you are looking for some relevant, time-tested, authentic, foolproof information, you don’t have to waste your time in anonymity, rather you can go to any social book marking site and do a search using “Tags” or keywords and find relevant, human reviewed content thoughtfully posted by others on the topic of your choice.
2. QUALITY INFORMATION: Since these social bookmaking sites are organized by humans for humans, you get quality, first hand, one-on-one information.
3. THE LATEST MODE: Social book marking is growing in leaps and bounds. The “search engine” way of finding information is gradually becoming a thing of the past.
4. ONE –WAY  BACKLINKS: Another aspect of social book marking is the fact that you can easily get relevant one way back links from high page-ranked social book marking sites whenever you want.
5. TRAFFIC: Effective method of creating traffic on demand.

WHAT ARE TAGS ?

A “Tag” is a simple but brief description of what the content within the tag is all about. Actually, “tags” are nothing but keywords.” Keywords’ are the exact words internet users type into search engines to find what they are looking for in the world wide web. Similarly,” Tags” are a form of social book marking by way of classifying and categorizing contents in those countless online journals called “Blogs”. Many major blogging directories such as Technorati use ‘tags” to serve up the information to its patrons.

HOW ARE TAGS DIFFERENT FROM KEYWORDS ?

Tags are no different than keywords .However, the only subtle difference between them is   that a tag is a “browsing” tool is used to “find” relevant information that has already been found, while keywords are ‘searching tools” to “search” for new information.

WHAT ARE ‘BLOGS ?

As we touched upon earlier, ‘blogs” are online journals where bloggers post their most recent and updated entries (which include their opinions, viewpoints, prescribed links and info) on the topics of their interest. The most popular blogging systems are Blogger.com (owned by Google), Bloglines (owned by Ask Jeeves), Live journal, and many professional marketers use the free Word Press software which they can host on their own websites.

Each Blog has it’s own RSS (Really Simple Syndication) which broadcasts the information in the blogposts to all concerned parties- those who have subscribed and use an RSS reader to view the posts.

WHAT IS A PING ?

In simple words, a ‘ping’ is a way to notify the various search engines that your blog has been updated. Social Bookmarking sites like Technorati allows you to ping right from their web site.

HOW TO PING ?

You bookmark  or place an entry in one of the many blogging sites such as Technorati, Furl, del.icio.us, Blinklist, Flickr, go to these sites and click your blog or tag to inform them about your update.

HOW TECHNORATI WORKS

When someone goes to a website like Technorati.com, they may do a search for a certain topic which categorizes and matches the “tag” under which you have posted your blog, then your blog post would appear at the top of the search result.

The idea here is that within a few minutes your new post will appear at the very top of the search results in Technorati until someone else writes a blog under the same tag which will move you down one spot on the list. The more popular the tag the faster your post will move down the list.

HOW TO MAKE THE MOST FOR YOUR WEBSITE FROM “TAGGING AND PINGING WITH TECHNORATI

Sign your blog up with Technorati, upload a photo (doesn’t have to be you, your site’s logo will do), register your profile with around 20 or so tags relating to your blog. Then you have to place the Technorati code on your blog for a link back.

To take full advantage and to use the marketing technique used by Technorati, you have to sign up with both Flickr and Furl (since Technorati creates a landing page for each tag in their system which constitutes of Flickr photos and links from Furl for the same tag).

Your aim is to get your link in all the spots of Technorati landing page for your tag.

So, the trick is really simple:

1) Write a blog
2) Tag the blog
3) make sure your blog pings Technorati.com
4) Technorati.com will immediately visit your blog post and place you in number one position under the “tags” that your blog falls under.

THE OUTCOME:

You can immediately get tons of targeted traffic to your blog if you can successfully categorize it under the best “tags” and the most “hot” and “happening” ones.

THE ENDLESS POSSIBILITIES OF MAKING IT “RICH”

Once you are successful at leading visitors into your blog, you can reap the rewards by:

Leading them to your website.

Generating clicks from ads.

Leading them to a sales letter for your product.

Leading them to an opt-in page to subscribe to your list.

 

So, I hope going thru this article has given you an idea and an insight into the world of “folksonomy” (not another new concept, just another name for social book marking).Now you can cater these ideas according to your own needs ,which can be either for pure knowledge or for business benefits .GOOD LUCK WITH SOCIAL BOOK MARKING!

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Tags - according to Wikipedia.com "A tag is a (relevant) keyword or term associated with or assigned to a piece of information (like picture, article, or video clip), thus describing the item and enabling keyword-based classification of information it is applied to. Tags are usually chosen informally and personally by the author/creator of the item — i.e. not usually as part of some formally defined classification scheme. Tags are typically used in dynamic, flexible, automatically generated internet taxonomies for online resources such as computer files, web pages, digital images, and internet bookmarks (both in social bookmarking services, and in the current generation of web browsers - see Flock). For this reason, "tagging" has become associated with the Web 2.0 buzz. Typically, an item will have one or more "tags" associated with it, as part of some classification software or system. The software will provide links to other items that share that keyword tag, or even to specified collections of tags. This allows for multiple "browse-able paths" through the items which can quickly and easily be altered by the collection's administrator, with minimal effort and planning."